Who are we?
The Association has over 100 members companies, from both the public and private sectors, who contribute towards keeping the focus on integration and diversity.
Ethnic Minorities in Focus
We work to increase diversity, focusing on the integration of ethnic minorities onto the labour market. This applies both to highly educated foreign workers, who have moved to Denmark with work and to ethnic minorities who are already here.
Diversity Management as a Resource
The key words for the Association’s work are “diversity management.” The aim is to encourage more companies to recruit diversely and to implement diversity actively on an everyday basis, within the workplace.
Projects and Cooperation
We are working in new ways, with Danish companies, to improve diversity prospects. Using projects, courses, seminars and the provision of advice, we focus on diversity management, recruitment and retention, mentoring initiatives and cultural encounters.
Private and non-profit
The Association was established in 1998 by a group of business leaders who wanted to promote inclusion and diversity and utilise untapped potential. This was not a government-led initiative, rather a team of Denmark’s most forward-looking business leaders, who thought there was a need for a common position to open up their workplaces to ethnic minorities.
Knowledge & Opinion Forming
Through the knowledge and the experience that we gain through cooperation with our member companies, we seek to influence and contribute positively to the political agenda in the area of diversity.
Forum for Diversity Fans
There are opportunities through our projects and our network arrangements to meet member companies and cooperation partners, to develop ideas and broaden and deepen experience.
The “New Danes” name
The name “Association New Danes” is a shortened version of our original name, “The Association for the Integration of New Danes onto the Labour Market.“
The expression “New Dane” has been used since the 1990s about an immigrant, a child of an immigrant (ie a second-generation) or a refugee in Denmark.
Our mission is still the same. To lower the barrier between ethnic minorities and the labour market.
Please do not hesitate to contact us for further information:
Sankt Peders Stræde 28C, 4. sal
1453 København K
Phone: +45 3393 4383